Social media will be an vital element of any business’s promotion approach, so it was not surprising that an episode of the live show for Podiatry practitioners, PodCHatLive did commit the issue to social media intended for podiatry clinics. PodChatLive is a weekly live stream on Facebook which is hosted by Craig Payne in Australia and also Ian Griffiths from the United Kingdom. The hosts use a different guest on for every episode and discuss many issues, responding to questions which have been posted in the Facebook stream. In the finish of the live, the recorded version is loaded to YouTube and also the audio versions submitted as a podcast.
For the stream on social media, they had a chat with Jill Woods and they outlined why health care professionals often see marketing being a dirty word, and she offered some good information on the way we can easily re-frame this and use it for the benefit of the podiatry profession. They also brought up the advantages and disadvantages of social media and talked over a number of the different social media platforms available and how to use them, and ultimately how they can be used for good by all. There was additionally a chat on how the professional/governing associations can or should use social media. Jill Woods first worked in marketing and advertising in 1988, long before the web came into existence and before she had ever heard the term podiatry. Since that time she has worked in several advertising and marketing specific roles and also trained as a podiatrist ahead of working as an associate in a podiatry business after which operating her own private clinic. Jill has extensively lectured on and about podiatry. She has since achieved a Masters in adult training & education and began five different offline and online businesses in an attempt to find something that should fit with her nomadic lifestyle as a armed forces better half.