Digital marketing includes a variety of marketing tactics and technologies used to reach consumers online. As a form of marketing, it allows companies to build a brand identity and revolutionize the marketing industry.
Types of Digital Marketing:
Search Engine Optimization (SEO): The goal of SEO is to rank the business higher in Google search results and ultimately increase the search engine traffic to the business website. You can also avail the benefits of best SEO marketing company in Singapore at https://www.kingzmarketing.com/services.
To achieve this, SEO marketers research the words and phrases that users use to search for information online and use those terms in their content.
Image Source: Google
Here are some key things for SEO strategists and general marketers to understand how SEO works:
- Content Indexing – It is important that search engines can clearly "read" your website content, for example by adding alternative text for images and text transcripts for video and audio content.
- Keyword Targeting – Proper targeting of your keywords – i.e. the search terms you want your website to be found – in your content and headlines – is one of the main building blocks of SEO.
Pay Per Click (PPC): Pay per click refers to paid advertising and search engine results. This is a short-term form of digital marketing, meaning no more ads when you stop paying. Like SEO, PPC is a way to drive traffic from search to online businesses.
Pay-per-click can include ads you see at the top and sides of search results pages, ads you see while browsing the web, ads before YouTube videos, and ads in mobile apps.
One of the other things that makes pay per click different from SEO is that you only pay for the results.